The Shocking Truth Revealed!

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The Shocking Truth Revealed!

May 1953

May 1953

Here’s the shocking truth.  The truth about the growing immorality in the United States!

I came across this radio ad for a story in the May, 1953, edition of Esquire magazine while putting together this week’s Case Closed episode.  Maybe the most salacious, certainly the most sensational (it tries really hard anyway), bit of marketing from the golden age I’ve heard yet!  It had to be shared.

Call Girls and Fall Guys ad:


Loose money is buying loose morals in a way that threatens your very way of life!

Were the 1950’s as prudish as we’ve been led to believe?  Sadly, I couldn’t find the article online.  But, 62 years later and I won’t argue about the immorality.  Imagine if the Esquire reader of 1953 happened upon the latest edition of the magazine.

Finally, because I came across it looking for a picture of the cover, is the May 1953, Esquire pin-up calendar.


Reel those tongues back in.

January 29th, 2015|Categories: Radio|Tags: , , |3 Comments


  1. J.R.D. Skinner February 3, 2015 at 7:48 PM - Reply

    Uhh, where’s the deduction line for immorality? I think I’m getting a fat return this year!

    • Jim February 5, 2015 at 4:27 PM - Reply

      You’ve kept all your receipts I take it?

      Just try to find a call girl with a receipt book around here…

      • J.R.D. Skinner February 5, 2015 at 6:40 PM - Reply

        Is it really proper immorality if you’re not counterfeiting the receipts?

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